How 728 Exotics Runs a Five-Car Fleet Like a Real Operation
728 ExoticsWest Palm Beach728 Exotics is a five-car exotic and luxury rental fleet run by Christian Alba out of West Palm Beach, one to two years into building in a market that runs on Miami-adjacent demand. Autoflow gives a fleet this size the operating system a much larger company would have: bookings, digital contracts, payments and deposits, driver verification, and per-car analytics in a single dashboard - so Christian can run like a real operation instead of a side hustle.
A Boutique Fleet in Florida's Exotic Corridor
Christian Alba built 728 Exotics in West Palm Beach, a market that lives on high-season demand and clients who expect a Ferrari-grade experience from the first click. He keeps the fleet tight at five cars and competes on curation and service, not raw volume.
At that size, the business lives or dies on logistics: who has the car, is the contract signed, did the deposit clear, is the renter actually who they say they are. Every booking is high-stakes, and there is no back office to absorb a mistake.
Trading the Tab Stack for One Screen
Before a platform like Autoflow, a fleet this size stitches the business together from spreadsheets, DocuSign, a separate payment processor, and whatever Turo allows. Autoflow collapses all of it into one dashboard - bookings, digital contracts, payments and deposits, and ID and background verification in a single place.
For an owner-operator, that consolidation is the difference between running the fleet and being run by it. The tools stop fighting each other, and every number lives in one system instead of five.
Built to Scale Past Five
Every car gets its own direct booking link, so a renter can book, pay, sign, and upload a license without Christian touching a keyboard. Verification screens the driver before the keys change hands, and per-car analytics show which of the five is actually earning its keep.
That is the setup that makes car six and car seven feel like additions instead of chaos. A boutique fleet gets to keep its boutique service while running on infrastructure built for operations many times its size.
728 Exotics is exactly the operator Autoflow is built for: a sharp, service-first fleet in a demanding market that wants to look and run like a much bigger company without hiring one. With bookings, contracts, payments, deposits, verification, and analytics under a single roof, Christian has the operational backbone to grow the fleet on his own terms - one clean booking at a time.
Run your fleet like 728 Exotics.
The operating system built for car-rental fleets - bookings, contracts, payments, and verification in one place.
728 Exotics
728exotics.com728 Exotics is a boutique exotic and luxury car rental company based in West Palm Beach, Florida, founded by Christian Alba. It runs a focused five-car fleet in one of the country's busiest exotic markets, competing on curation and service over sheer volume.
- Fleet
- 5 exotics
- Based in
- West Palm Beach, FL
- Operating
- 1-2 years
- On Autoflow
- Since 2025
Results
- Bookings, contracts, payments, and deposits consolidated into one dashboard, replacing the spreadsheet-and-DocuSign patchwork
- Every one of the five cars gets a direct booking link renters can book, pay, and sign through around the clock
- Built-in ID and background verification screens each driver before the keys change hands
