Why Turo is Dying — and What Smart Operators Are Doing Instead
Autoflow Software
17 Jul 2025
•
5 min read
Turo had its moment. But in 2025, smart rental fleet owners are ditching the platform for direct bookings, higher profits, and more control. Here’s why the shift is happening—and how Autoflow helps make it possible.
The Turo Era is Fading
Turo helped launch thousands of rental businesses—but the platform is starting to turn on the hosts that built it.
Here’s what’s pushing people away:
Rising fees that eat into your margins
Limited control over who rents your cars
Slow payouts and delayed claim resolutions
Policy changes that leave hosts exposed
Oversaturation in most cities, creating a race to the bottom on pricing
Turo is no longer the fast lane—it’s a crowded parking lot. Operators are realizing that if they want to build a real brand (and real profits), they need to own the customer relationship.
Private Rentals = More Money, More Control
When you take bookings directly:
You set the price
You choose the renter
You keep more of the money
You build repeat business
You get paid instantly, not days later
It’s not just about control—it’s about building a real business instead of playing by someone else’s rules.
The best part? Renters are willing to book off-platform if the experience is smoother and more professional. It even ends up costing them the same as there are no additional fees on top.
Autoflow Makes Going Direct Easy
Private rentals used to be a headache—chasing contracts, tracking bookings, sending reminders. That’s why many stayed on Turo.
But with Autoflow, direct bookings are easier and faster than platform-based ones. It handles:
Booking automations
Digital contracts
Vehicle availability
Customer database
Revenue tracking
Background checks (optional)
“Autoflow gave me everything Turo didn’t—and I made more money from day one.”
You don’t need to rely on a platform that doesn’t prioritize your success. Autoflow helps you run your fleet like a brand, not just a listing.
Ready to break free from Turo?
Join the wave of rental operators going direct—and winning. Autoflow gives you the tools to build, automate, and scale your fleet independently.
👉 Start your free trial at autoflowfleet.com